Data is one of the most powerful commodities in the modern world, a resource even more valuable than oil. Over the last decade, we’ve seen that data can help revolutionise businesses, transform advertising and even win elections. But what if, instead of making the rich richer, this precious information was used to support good causes? To nurture the growth of organisations that are trying to better the world rather than profit from it? At Borago Insights, we believe that the power of data can be harnessed to make positive social change. We believe that by truly understanding analytical insights, charities can help save lives, solve climate change, reduce homelessness and cure cancer. We want to help you make that happen.
The third sector is on the precipice of potential. Charities are starting to benefit from the wealth of data that is out there and we are already beginning to see the impact these insights can have. Homeless charities are using data-driven research to effectively illustrate the scale of the problem and galvanise support from both donors and the local authorities. Macmillan Cancer Research used customer profiling to inform their marketing strategy, resulting in a record-breaking increase in donations. The Alzheimer’s Society improved its online donation user journey based on insights from data analytics and saw their donations jump by 72%.
But data is not only helping the third sector thrive – it will help it survive. Unfortunately, we find ourselves in a time where many charities and social impact businesses are struggling. Struggling to secure the funds they need to support the most vulnerable and struggling to connect with the people that want to help them. Managing tight budgets and understanding your spend impact is more effective when you’re confident with your data. Finding and connecting with your fellow changemakers is easier when you’re making use of the technology and information at your fingertips. Everything you need to navigate trying times and succeed in your charitable goals is out there – you just need to know where to look.
It’s clear that when the third sector takes the power of data into their hands, amazing things can happen. Data is our ally in the fight against climate change, cancer and poverty. It is the magic ingredient that can turn your idealistic dream into a global campaign for change. It’s the key to unlocking the mysteries of how and why people want to give. The third sector is about to experience evolution through data, and those that are part of it will reap the rewards and help change the world in the process. 81% of charities want to use data more effectively, but many don’t know where to start. This is why we created Borago Insights.
Whether you are simply trying to find out whether your existing data is trustworthy or are looking to empower your team to leverage effectively – we can help. If you want to do good, we’ll help you do better.