How To Guides

How To Spring Clean Your Data

We try our best to make our analytics as neat and tidy as possible. Unfortunately often a rogue (not set) shows up, cost data isn’t coming through or the numbers...

How To Guides

Using Segments To Better Understand Your Supporters

Using Google Analytics segments to get a better understanding of who your visitors and supporters are can be a great help in knowing what type of experience to give them...

How To Guides

How To Troubleshoot Your Analytics Tracking

Knowing how to troubleshoot your analytics tracking will help you quickly identify any problems so you can fix them. We use a range of tools together to check whether Google...

How To Guides

Must Have Google Analytics Filters

Google Analytics filters are a great way to define what data is included or excluded and how it appears in your reports. Here we have covered the most common ones...

How To Guides

Google Analytics Checklist

Google Analytics is one of the most useful tools to get your head around as a marketer. Understanding the analytics behind your website can unlock invaluable insights – from what...